EU SPECIALTY FOOD INGREDIENTS GUIDANCE ON RESPONSIBLE B2B COMMUNICATION
The European specialty food ingredients industry has always worked to make possible the great – nutritious, safe, sustainable, affordable, convenient and delicious – foods and beverages consumers enjoy every day. We recognise the importance to adhere to the highest standards not only in our production, but also when communicating about our products.
As manufacturers and members of EU Specialty Food Ingredients, we have decided to proactively collaborate to rebuild trust in specialty food ingredients, an essential step towards balanced food information, and we have developed this document providing guidance on responsible B2B marketing and communications practices about specialty food ingredients.